[Nguoixaydung.com] In 2025, the construction industry is facing major challenges. Input costs continue to rise, market competition is intense, and requirements related to safety, environment, and ESG are becoming stricter. This period has become a strong filtering phase, where many companies are forced to scale down or exit the market. For NSN Construction & Engineering JSC (NSN), however, this is not only a challenge. It is also an important moment to strengthen its thinking foundation and shape a sustainable value system for the next stage of development.

According to Nguoi Xay Dung News, the construction industry in 2025 is undergoing major changes. While many companies struggle to adapt, NSN views this time as an opportunity to prepare itself for sustainable and long-term growth.

CEO Thach Hoang Ngoc shared: “We do not change because the market forces us to change. We change because this is a natural step if we want to go further and grow more sustainably.”

This message marked the official launch of NSN’s new Business Philosophy, Core Values, Mission, and Vision, structured under the “Evergreen Tree” model. This framework will guide NSN’s strategy for the 2025–2035 period and its long-term sustainable development vision.

Business Philosophy: The Roots of the Evergreen Tree

At the root level, NSN defines its Business Philosophy with strong human values and cultural depth: “True success is built on the trust and happiness of those who walk alongside us.”

This philosophy shifts the focus of success from material results to people, values, and shared growth. NSN measures success through three key foundations:
success for customers, happiness for people, and responsibility to society. This is not just a statement. It is the deep root that has nourished NSN’s 22-year journey, from a small team in the early days to an organization of more than 350 people, all sharing the same goal of creating sustainable value.

Core Values: The Trunk That Builds Inner Strength. Trust as the Result of Five Values

If the philosophy is the root, the core values are the trunk of the tree. They shape NSN’s identity, strengthen internal capabilities, and guide daily behavior across the organization. NSN’s core values include five elements: Dedication, Responsibility, Professionalism, Collaboration, and Creativity.

These values do not stand alone. When practiced consistently, they come together to form one greater quality: Trust. This is the most valuable asset NSN has built over more than two decades.

CEO Thach Hoang Ngoc emphasized: “We are willing to trade everything to protect our credibility with customers.”

Every fulfilled promise, every project delivered to standard, and every responsible action helps build Trust. And Trust is what earns customer confidence, from NSN’s very first projects to today.

Mission: The Canopy That Spreads Value

From a strong trunk, the canopy expands. This represents NSN’s mission: “To deliver lasting value for customers and society.”

This mission reflects long-term commitment through two main pillars:
Execution, based on strong technical expertise and advanced solutions;
Mindset, grounded in ethics, respect for people, and responsibility to society.

“Sustainable” does not only mean durable structures. It also means integrity in the way NSN works and a strong sense of responsibility toward the community.

Vision: The Fruit of a Sustainable Journey

To connect the Philosophy, Core Values, and Mission into one complete system, NSN sets a clear Vision: “To become a symbol of sustainable development in the industrial engineering and energy sectors in Vietnam and the region, delivering green energy projects and smart infrastructure for future generations.”

The Vision is the fruit of the Evergreen Tree. It represents the destination of a long journey, where today’s values become tomorrow’s sustainable achievements.

NSN is implementing this vision through 9 strategic directions, covering people, technology, R&D, ESG, markets, and branding. Key long-term goals include average annual growth of 12% from 2025 to 2030, more than 70% of projects applying green building standards before 2035, a 20% increase in revenue from international markets, and 10% of revenue coming from new products and services.

NSN's team: The foundation of Trust and Sustainability

The Evergreen Tree: A Unified System for the 2025–2035 Journey

NSN’s Philosophy, Core Values, Mission, and Vision form a unified system under the Evergreen Tree model. Philosophy is the root. Core Values are the trunk, shaping Trust through daily actions. Mission is the canopy. Vision is the fruit. Together, they guide every decision, action, and development model of NSN in this new phase.

A Journey Built on Trust and Happiness

Over more than 22 years of development, NSN has built its position not only through technical capability but also through human values such as dedication, responsibility, and a strong spirit of partnership. The new Business Philosophy confirms that the journey ahead will continue to be guided by these values at a higher level of sustainable thinking. 

NSN – Creating Sustainable Values. Not through slogans, but through real projects and real actions.